一、个人简历

王猛，男，博士，硕士生导师。主要从事企业数智化和海洋旅游等方面的教学和研究。参与国家社科基金一般项目2项；近年在《Journal of Hospitality and Tourism Technology》《Asia Pacific Journal of Marketing and Logistics》《Transportation Letters》等SSCI期刊发表论文多篇。

E-Mail: mengwang@jou.edu.cn

通讯地址：江苏省连云港市苍梧路59号江苏海洋大学商学院

二、受聘领域

国际商务

三、研究方向

1.企业数智化

2.海洋旅游

3.消费者行为

四、主要纵向科研项目

“连云港特色产业面向台资融合发展研究”，连云港市社会科学基金重点项目，2025

五、代表性科研论文

[1]Dong Y, Wang M*. Hotel digital intelligence capability: dimension exploration and scale development[J]. Journal of Hospitality and Tourism Technology, 2025, 16(4): 705-724.

[2] Dong Y, Wang M*. Drivers of hotel digital intelligence capability: evidence from NCA and fsQCA[J]. Asia Pacific Journal of Marketing and Logistics, 2026: 1-18.

[3] Dong Y, Wang M*, Liu E, et al. Causes of digital fatigue among hotel employees in the digital age: configuration study based on fsQCA[J]. Asia Pacific Journal of Marketing and Logistics, 2026, 38(2): 311-327.

[4]Wang M, Zhang X X, Liu Y. How to regulate users’ disorderly parking behavior of free-floating bike sharing? An empirical study based on social psychology[J]. Transportation Letters, 2023, 15(10): 1354-1365.

[5]Liu Yong, Wang Meng, Huang Danyu, et al. The impact of mobility, risk, and cost on the users’ intention to adopt mobile payments[J]. Information Systems and e-Business Management, 2019, 17(2-4): 319-342.

[6]Liu Yong, Huang Danyu, Wang Meng, et al. How do Service Quality, Value, Pleasure, and Satisfaction Create Loyalty to Smart Dockless Bike-Sharing Systems?[J]. RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, 2020, 22(3): 705-728.

[7]Huang Danyu, Liu Yong, Wang Meng, et al. How to promote users’ adoption behavior of dockless bike-sharing? An empirical study based on extended norms activation theory[J]. Transportation Letters, 2020, 12(9): 638-648.